Presenting ... Bob Bly
Dr Proactive was privileged to interview Bob Bly on "The Inside Success Show."
The topic for today is "The White Paper Marketing Handbook," which is a study of Educational Marketing and Building a Platform of Expertise. For some this will be a new way to experience more sales with less selling, and more loyal customers than ever before in your business.
Our next special guest says that the best way to sell is to give more away for free. "White Papers" and educational marketing are a way of giving away your knowledge and expertise in exchange for respect and later sales.
If you want to learn "How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs," then I highly recommend you give your attention to this Marketing genius who will reveal his secrets that will show you how to make an effective marketing plan that develops a trusting relationship between you and your perfect clients.
I'm introducing Bob Bly, best-selling author of "The White Paper Marketing Handbook; How to Generate More Leads and Sales with White Papers, Special Reports, Booklets, and CDs."
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Bob Bly is a much sought after master of copywriting, working with over 100 clients. A few awards for his writing include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. Bob is the author of more than 50 books including "The Complete Idiot's Guide To Direct Marketing" and "The Copywriter's Handbook".
Bob writes and teaches sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs. Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment. He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA). He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.
To learn more about Bob, visit www.bly.com
In this interview, you will learn: - How to generate leads.
- How to create effective sales letters in which to better sell your product or service.
- How to attract new clients.
- How to sell more by giving more away for free.
- And much more...
Bob Bly gave lots of secrets, tips, and strategies
during this interview, and you can hear many, many more from
other equally wise guests, (with true secrets to success),
when . . . You become a GOLD Member.
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The Fundamentals of Persuasive Writing
Bob Bly -
7/29/2006
What are the characteristics that make copy effective? Why does one ad make a lasting impression and sell merchandise, while another falls flat and doesn’t generate enough revenue to pay its own cost?...Read More
How To Prepare For A Copywriting Assignment
Bob Bly -
7/29/2006
Business-to-business copy persuades readers by giving them useful information about the products being advertised. The more facts you include in your copy, the better....Read More
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5
Good Reasons To Become a GOLD
MEMBER
of The Inside Success Show!
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*1*
You'll have unlimited access to over $3,000 worth of wisdom-filled
interviews (and more are added each week.)
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*2*
You'll find hours of guarded secrets, easy to understand tips, and a
gold-mine of simplified strategies.
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*3*
You'll actually be able to meet and greet the world's top experts,
celebrities, and business leaders on the phone.
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*4*
You'll get immediate access to ideas you'll be able to apply instantly -
some will change your life and bring you prosperity.
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*5* You'll get
$100s of dollars in valuable bonus gifts from my
guests, which can be downloaded from their interview sites.
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