In today’s tough business environment, innovation will be the one quality that clearly sets a business apart from its competition. The old methods of thinking are no longer adequate to deal with the challenges that companies face today.
Our special guest says, ""Innovation is critical to an organization, but most companies don’t have an innovation strategy. Organizations such as Merck, Boeing, EMC, HP, Lockheed Martin, and USDA have implemented deliberate, systematic processes that have helped them break away from their usual patterns of thinking, leading to dramatic results.”
Learn how to ensure you’re getting the best thinking from all of employees. Don’t put your future at risk by not investing in innovation. Find out how you can use innovation to gain a competitive advantage. Barbara Stennes, CSP, and CEO of Resources Unlimited, is a well-known expert in innovation and creativity.
As a business owner and consultant for over 20 years, she has helped hundreds of organizations worldwide to transform their culture.
Barbara is one of only four Lifetime Certified Master Trainers worldwide, awarded by Dr. Edward de Bono. She is the author of the book entitled Innovation: Case by Case, a collection of real-world success stories that illustrate how organizations have implemented the de Bono thinking methods to create new products, to revamp processes, and to design new services.
In 1996 Ms. Stennes earned the CSP (Certified Speaking Professional), the highest earned designation awarded by NSA (National Speakers Association).
Prior to founding Resources Unlimited, Barbara held positions in sales, banking, healthcare, manufacturing, and higher education. She is a graduate of the College of Business at The University of Iowa.
In this interview, you will learn:
- The difference between creativity and innovation
- That creativity isn't innate - it is a tool that can be learned
- Why it's critical for organizations to have an innovation strategy
- How a shift in thinking behavior has made a powerful impact on companies across the globe
- How a deeper understanding of self and others can transform an organization
Barbara Stennes gave lots of secrets, tips, and strategies
during this interview, and you can hear many, many more from
other equally wise guests, (with true secrets to success),
when . . . You become a GOLD Member.
